Little Dish launches Big Toddle Pack in Sainsbury’s
This exclusive promotion is timed to coincide with Little Dish's partnership with Barnardo's Big Toddle, a series of short sponsored walks for under-fives which aims to raise funds for some of the UK's most vulnerable children.
Last year, half a million children took part in toddles across the UK, raising £1.1m, and making it the biggest event of its kind in this country.
"We're really excited about our Big Toddle packs," says Andy O'Brien, Sales Director at Little Dish. "Not only do parents get a fresh and healthy meal for their little one, but they also get a fantastic pair of shoes. We hope that this promotion will raise awareness both of Little Dish and the Big Toddle. We look forward to seeing plenty of Little Dish Toddling shoes at Big Toddle events up and down the country this summer."
"We are always looking at new and exciting ways to encourage people to try new products and this is a fantastic idea from Little Dish: it's the first time children's footwear has been available with a chilled meal item, delivering great value for mums", says Cristina Proietti, Meal Solutions Buyer at Sainsbury's."
"We are delighted to have Little Dish as a partner for this year's Big Toddle," says Diana Tickell, UK Director of Marketing & Business Change at Barnardo's. "We hope as many parents as possible purchase the Little Dish Toddle pack and get their kids toddling this summer to help us raise funds to support Barnardo's."
Harriet hasn't tried the Chicken and Butternut Squash Pie but she was delighted with her red "Crocs look-alikes".
PWT rating: ♥♥♥♥♥ for the Little Dish, Barnados and Sainsbury initiative.
The Little Dish Big Toddle Pack is priced at £5 and will available from 170 Sainsbury's stores across the UK from 23 May, for ten days only.
Toddling shoe come in three sizes: 4/5, 6/7 and 8/9.