Win £50 voucher for Ladybird
A new video featuring tips from mums on how to make reading a fun and effortless part of the everyday routine is now available. The fly-on-the-wall-style video captures the conversations of a group of mums as they debate the joys and challenges of reading with kids.
The video was created by McCain Smiles in conjunction with the National Literacy Trust to mark the launch of a massive book giveaway hitting supermarkets from 18 June. The film also features advice from National Literacy Trust’s Words for Life expert Abigail Moss.
The campaign invites parents to revisit a set of "Treasured Tales" with their children, as more than 100,000 Ladybird books are given away for free with packs of McCain Smiles this summer.
The exclusive set of six Ladybird books includes: Cinderella, The Three Little Pigs and Little Red Riding Hood and are great to read with younger children or for older, more confident readers to tackle themselves.
Look for unique codes on the leaflet inside all promotional packs of McCain Smiles, sold at major supermarkets. Simply collect two codes and head to smiles freebooks to choose from six fairy tales on offer – your choice will be posted to you free of charge.
For your chance to win a £50 Ladybird voucher just answer this question:
Who is the National Literacy Trust’s Words for Life expert?
Email your answer plus your name, address and contact number:
This competition is now closed.
The winners will be the senders of the first two correct emails (one member, one non-member) opened at random after 4pm on Monday 16 July, 2012. One entry per household.