Putting Childhood Leukaemia to Bed campaign

publication date: Jun 27, 2011
M&S chikdhod leukemiaThe "Putting Childhood Leukaemia to Bed" campaign, running in-store and online, will see M&S donate ten per cent from all sales of children's nightwear for two weeks starting on Monday 27 June until Sunday 10 July.
M&S has chosen leading blood cancer charity Leukaemia & Lymphoma Research as official charity for Kidswear. It is hoped M&S customers will get behind the campaign and help raise as much money as possible for research to find better, safer treatments for childhood leukaemia.
Thanks to continued investment in pioneering research by Leukaemia & Lymphoma 90 per cent of children now survive the most common form of childhood leukaemia. But treatments are still very aggressive and can have long-lasting effects. And sadly some children still die from this terrible disease.
The "Putting Childhood Leukaemia to Bed" campaign will be supported by in-store promotions in every UK department store. The promotional materials will feature four children who have survived leukaemia and are currently in remission modelling M&S nightwear.
Leukaemia & Lymphoma Research is the only UK charity solely dedicated to research into blood cancers, including leukaemia, lymphoma and myeloma. These cancers are diagnosed in around 28,500 children, teenagers and adults in the UK every year. The charity receives no government funding and rely entirely on voluntary support. They need to raise £120 million in the next five years to continue this life-saving research.

Further information, including patient information booklets, is available from www.beatbloodcancers.org or call 020 7405 0101.

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