Moxie Girlz and LIV - dolls with attitude

publication date: Nov 13, 2009
Barbie in all her incarnations has reigned supreme for a long time but as two leading toy manufacturers Spin Master and MGA Entertainment launch their dolls with attitude, she now has some stiff competition. Although actually LIV and Moxie dolls are rather more flexible than their predecessor! These dolls will delight any little girl plus they can log on to the internet for even more interaction!

LIV dollsLIV™ dolls from Spin Master include Daniella™, Sophie™, Katie™ and Alexis™ - teen dolls with 14 moveable parts, real glass-like eyes and interchangeable wigs so little girls can cut and style without ruining the doll – I well remember my daughter going through a phase of cutting off Barbie's hair!

Each doll comes with an unique access code for which delivers a daily narrative on the girl's life, and allows the owner to play games, access virtual wardrobes.

We met Alexis whose plan is "to be the youngest ever CEO of my own designer label" - if only her little brother would stop bothering her! Alexis has the softest hair we've ever touched on a doll. She comes complete with wig and stand, brush and bag and is wearing jeans, boots, a long top and a jacket.

Recommended for ages five plus and available from Amazon.

Liv Doll - Alexis

Moxie dollsMoxie Girlz will bring out the designer in little girls. The doll comes with an extra snap-on head for a complete hair colour change plus there are tubes of glitter, colour gels and hair accoutrements to keep little hands happy.

Moxie – meaning courage, energy and determination, three great qualities for our girls to aspire to – has a line-up of four characters Lexa™, Avery™, Sasha™ and Sophina™. Each doll has a unique style and story that can be accessed at and little girls will have great fun personalising their clothes, creating hair styles for their doll (as well as for their own locks) and music.

Plus there is a range of accessories and games available.

Recommended for age six plus a whole range of dolls is available from Amazon.
Moxie Girlz Jammaz Sophina

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