Today is Register My Appliance Day, the domestic appliance industry is urging the public to take a few minutes to register the millions of white goods that they rely on every day, have never registered, or completely forget they own.
Supporting this safety initiative, is encouraging more people to remember to take this important precaution, to ensure they can be contacted swiftly if a safety repair is ever needed.
The latest YouGov survey for the Association of Manufacturers of Domestic Appliances (AMDEA) has found that less than half (43 per cent) of British adults usually register their large domestic appliances with the manufacturer. Of those that don’t always register, 39 per cent said this was because they forgot and 29 per cent didn’t think it was necessary.Potentially they all risk missing out on product safety warnings.
According to recent official estimates, UK homes are currently using around 93 million wet and dry large appliances. They are kept for ten or many more years yet, unlike cars, the vast majority are untraceable and have never had a health check.
The YouGov survey also revealed that 70 per cent of GB adults with a fridge or fridge freezer, over ten years old, have never had a professional review or check to verify if they are safely connected or running correctly.
As a bonus to tempt owners to register their January sale bargains or the thousands of older models already running in their homes, many of the 60 leading brands on www.registermyappliance.org.uk are offering to enter registrants into prize draws for a range of luxury treats.
The Register my appliance web portal was designed by AMDEA to make it quicker and easier for the public to register both new and older appliances, to improve ownership data. By simply clicking on the brand logo the user reaches a data entry form linked directly to the relevant manufacturer, where the vast majority accept registrations of products up to 12 years old. Register my appliance is supported by the Department for Business, Energy and Industrial Strategy, as well as most safety and consumer groups.
On Register My Appliance Day manufacturers are sending reminders to over four million consumers. While supporters including the Fire and Rescue Services nationwide, RoSPA, Trading Standards, Citizens Advice, Electrical Safety First and the National Landlords Association are using both regional press and social media to promote www.registermyappliance.org.uk.