Drayton Manor Theme Park, situated in Staffordshire, is home to the famous Thomas Land^TM attraction and, of course, the new Ben 10: Ultimate Mission rollercoaster, which landed at the park last year.

Responding to parents' concerns about the economic climate and wanting to offer great value and simple, easy to understand offers that would make their money go further the park has reduced online prices to:

• £20 for adults,
• £12 for grandee (60+) and
• £12 for children aged four to 11 years old and
• free for children under four.

There will be free parking for those booking in advance as well.

Colin Bryan, Drayton Manor Theme Park's Managing Director, said: "As a family owned and run attraction we want to ensure that we provide the very best value and entertainment for mums and dads with simple and easy to use offers.

"This is backed with our rainy day guarantee so if it does rain for an hour continuously during your visit, you also get the opportunity to come back again for free! We hope that we can give families in the UK something to smile about."

To book your day out visit the Drayton Manor Theme Park website